Andrea
Finfrock

Designer



SUNKEN SQUARE MEALS



Brand identity and packaging for a startup meal prep company focused on athletes, which sets itself apart by utilizing the sous vide cooking technique. The branding highlights the company’s innovative approach to meal preparation, emphasizing precision, nutrition, and the unique benefits of sous vide for delivering high-quality, performance-oriented meals.


My Role | Art Director and Designer





A "square meal" is traditionally understood as a substantial, satisfying, and well-balanced meal. When paired with the element of "water," it evokes the concept of sous vide cooking—a precise, water-based method that ensures ingredients are cooked evenly and retain their natural flavors and nutrients. Combining these ideas underscores the importance of a meal that is not only hearty and balanced but also prepared with careful attention to quality and technique.




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